The Tech giant of America, Google has their own way of Storytelling. In the last few years, Google has also used Storytelling to develop sentimental relationship with users.
- Google used photos of a couple, Dave and Patti Fuller, Owner of Maple syrup store in New Hampshire for a national ad campaign. - Highlighting the real stories of real customers behind the analytics tool.
- Representing how Google Ads helps in business growth. - Google only used 4 sentences & 84 words and just 2 statistics while telling the stories. - Google’s advertising tools help millions of businesses in the United States generating approximately $335 Billion.
- Similar is the story of Tye and Courtney, who owns a salon, they created an app to connects salons with independent stylists. - Google featured their short story. - Representing 30% of the app’s users find the service from Google ads.
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