An allrounder fitness app for enthusiasts,
athletes and coaches
→ Brand Identity Design
→ Web Platform
Inspired by the Olympics moto “citius altius fortius” translated to “faster higher stronger”, Fortior provides the essential tools for identifying and developing core strengths in cycling athletes. Using this idea we wanted to design a logo which represented the athlete and their core strengths like speed, agility and quickness.
From the very beginning the client had insisted on the color orange as the primary color. To match the sharp lines and edges of the logo we decided to go for hot orange, synonymous with sports and the color of glowing metal to exude athletic energy from the logo.
n our research of other fitness apps we observed similarities in typeface choices: Round and geometric. To make the platform stand out from the crowd we decided to use a condensed typeface chiselled at the edges which represented strength and power.
In continuing our journey to create memorable user experiences we crafted a modern, clean and usable product. We removed all the clutter and confusion that complicated charts and graphs might bring for a coach or athlete, making it easy to use and visually rich so that people can spend more time on important things like training and get all the information they need from Fortior as quickly as possible.