Fitness App logo design and branding

Fortior

An allrounder fitness app for enthusiasts, athletes and coaches

Deliverables

BRAND IDENTITY
WEB PLATFORM

Logo

Inspired by the Olympics moto "citius altius fortius" translated to "faster higher stronger", Fortior
provides the essential tools for identifying and developing core strengths in cycling athletes.
Using this idea we wanted to design a logo which represented the athlete and their core
strengths like speed, agility and quickness.

Fitness App logo design and branding

We sketched out a number of logo options based on our influences.

After many options and iterations we decided upon the cyclist.

Fitness App UI and branding

But our client needed the whole logo to have the same style as the cyclist, so we updated the logo to get something that they liked

Fitness App UI and branding

Color

From the very beginning the client had insisted on the color orange as the primary color. To
match the sharp lines and edges of the logo we decided to go for hot orange, synonymous with
sports and the color of glowing metal to exude athletic energy from the logo.

Fitness App UI and branding
Fitness App UI/UX animation/motion
Fitness App UI and branding

Web Platform

n our research of other fitness apps we observed similarities in typeface choices: Round and
geometric. To make the platform stand out from the crowd we decided to use a condensed
typeface chiselled at the edges which represented strength and power.

Typography - Fitness App UI/UX

Web Platform

In continuing our journey to create memorable user experiences we crafted a modern, clean and
usable product. We removed all the clutter and confusion that complicated charts and graphs
might bring for a coach or athlete, making it easy to use and visually rich so that people can
spend more time on important things like training and get all the information they need from
Fortior as quickly as possible.

Fitness App UI/UX

Data Visualisation

Workout Builder

Fitness App UI and branding design system

Other Components

Fitness App UI and branding design system
Fitness App UI and branding design system

An allrounder fitness app for
enthusiasts, athletes and
coaches.

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