Fortr3ss Brand Identity Design

Branding, User Experience Design,
Android App and iOS App

BRANDING

Intelligent biometrics for people.

Fortr3ss uses a user’s voice signature to encrypt their personal information and data. Providing security at a scale no other platform did was the key x-factor for fortr3ss. Therefore, we decided to use it as a corner stone for creating a unique identity system.

The microphone and the castle = Voice and security

APPLICATION DESIGN

Your voice is the password

Bringing the voice based encryption platform to the people in a visual language that was understandable and relatable in the form of android and iOS applications.

Generating a digital voice signature

Every person has a unique voice signature, no matter how similar they sound to another person. Fortr3ss records samples of the user’s voice by using unique paraphrases and combine all the information to generate a voice signature.

Giving effective feedback
to the user

In cases of success or failure in completion of a task the user is provided feedback, by giving a green signal on success and red signal on failure and a message on what to do next.

The app interface

The interface of the application was designed by paying attention to
user mindset and familiarity, by using the best practices and
guidelines for both android and iOS platforms.

Password manager, wallet and app center

Storing everything in one place can be confusing for the user, therefore, we created different places for storing different data, all of which required a unique paraphrase every time the user accessed it to keep hackers away.

Building a robust design system

Good design happens through consistency in color and type

Typography

Roboto Typeface

Abcde Light

Abcde Regular

Abcde Medium

Hierarchy

Screen title

Button/Link

Bot. Nav.

.

18 Light

14 Regular

14 Medium

Color

Primary

Secondary

Supportive

WEBSITE DESIGN

Spreading the word
through web.

Since we had done the branding and application design for Fortr3ss, we
became their obvious choice when they decided to get a website done for
promotion and attracting more people. The purpose of the website was to
give an overview of what the app was all about and how things worked.

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Summary
Fortr3ss Brand Identity Design
Article Name
Fortr3ss Brand Identity Design
Description
Brand Identity and User Experience Design