Bringing India’s Primer Carpooling Service
to the Web
Serious content often gets boring and the learners lose interest very quickly, therefore we needed to do something that could capture the interest of the learners.
Since the initial content was too long we decided to break the content down into smaller portions of maximum two-minute length per clip. Also, we added a background track consisting of a sitar music track. Also, we used little queue sounds to maintain viewers interest in the content.
The character design uses the same style as
the passengers in the airport and people
whom the buggy drivers usually transport.
The buggy and the scenes were designed using the actual scenery of
the airport to help the learners relate better to the animations.