RESEARCH
The Money Mile
User Experience Design, Video Platform
Fintech, in the simplest of terms
In a country with a growing economy and annual wages, when you don’t know where to put that money, how to invest it, how to save taxes or how to get insured for the future can be a big problem. To solve this problem, Vivek Law a finance veteran decided to educate the Indian masses through the most informative medium – video.
THE CHALLENGE
Designing for 40 million people
The middle class forms the majority of the demographic in India. They speak at least a 100 languages, with vastly different tastes and cultures across various regions.
THE SOLUTION
A neutral looking platform with zero distractions
The main objective of Money Mile was to educate the people on finance. Most finance websites out there are cluttered with stock prices and currency exchange rates, which our audience didn’t care about, so we decided to get rid of all the clutter to build a platform with a more focussed approach to financial learning and education.
Low latency video streaming on slow internet connections
Since the advent of 4G internet speeds in India has increased many folds but in many regions, internet speed can be an issue, therefore with the help of Brightcove, we designed the platform to perform even on slow internet connections.
The app interface
The interface of the application was designed by paying attention to
user mindset and familiarity, by using the best practices and
guidelines for web and mobile.
Building a robust design system
Good design happens through consistency in color and type
Typography
Roboto Typeface
Abcde Bold
Abcde Regular
Abcde Bold
Hierarchy
Video title
Subheading
Video Title Small
.
36 Bold
18 Regular
16 Bold
Color
Primary
Secondary
LOGO DESIGN EXPERIMENT
Money Mile asked us
to do some experiments
on their logo
We experimented with many versions, with different ideas, but zeroed in on
the idea of running the complete financial mile with Money Mile
Running the complete financial mile
The running man denotes the will to do, run through risks and completing the mile. Financial energy and determination were some of the qualities we wanted to show.
Logo Construction
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Article Name
The Money Mile - Video Platform Case Study
Description
Video Platform, Video Streaming, Fintech, Web Design