A brand is the face of a company. It is how people perceive a business or a product. It is not just a logo or a brand name but a lot more than that. A powerful brand can speak for itself and can easily communicate its purpose and benefits to the consumers. A brand is a human gut feeling about a product. It is the interface between what you are and what people think of you. Through a strong brand, you can stay in the memory of people for a longer time and influence their purchase decisions.
In this age of cut-throat competition, you not only need to stand out from the crowd but also need a loyal customer base who identifies with your brand. Branding does just that and even more.
Let us see how branding impacts your business:-
The well-known brand Paytm is a great example of branding done well. They were successful in reaching a wider audience by keeping the logo simple, and their brand communication completely direct. With an aspiration to create a cashless economy, they stayed true to the needs of the consumer. With promotional taglines like Paytm karo, they showcased the intention of their brand quite clearly which appealed to the masses. Their simple yet intelligent branding strategies resonated with the audience and converted potential customers into loyal users.
With a customer base of over 200 million, Paytm proved that brand satisfaction levels are directly proportional to higher revenue and a larger customer base.
Components of a Brand
Importance of Rebranding
Brands need care and attention. With time they get old and need a revamp. Let’s have a look at some factors that shed more light on the importance of rebranding:
Now is the time to understand the different types of branding strategies that can help your business grow by leaps and bounds.
Branding strategies that built the brand Cure fit – A case study
Whether you are a fitness enthusiast or not, you must be knowing about the brand Cure fit. The brand, in a small-time, has created a distinct identity in the market and has achieved quite a fan following. The reach of this brand is such that it has disrupted the fitness segment drastically.
The Branding of Cure fit has been quite a stirrer and adds up to its success. The bold colors that entice the youth and consistent branding techniques for the other brands under their umbrella left quite an impact on people’s minds. Some factors that helped achieve their brand strategy are:
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